How To Find Motivation In Challenging Work Environments
Dan Schawbel is the leading personal branding adept for young professionals. Read full profile
People yous know or have never met yet are googl'ing you. Let's face up it, you're even google'ing yourself! At the end of 2007, the Pew Internet Research Team constitute that 47% of people search for information about themselves online (Self-Googling), which was more than double 5 years agone. Information technology'southward a pretty safe bet that percent has climbed to over 50 or 60% past this yr.
Some people might can information technology ego-surfing, but it's actually a practiced do to see what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing y'all either for fun or because they want to learn more than about you. Hiring managers want to see if you lot take a make clean record in Google, which is your permanent tape considering every motion you lot make (aye fifty-fifty a blog comment) is stored there forever. Before I went on a 2d date once, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Try doing it right now and run into what y'all get.
There is no hiding from Google!
Google keeps track of just about everything you practice on the internet. It patrols and captures your online behavior, such as when you mail service on your blog, tweet using Twitter, join social networks, annotate on other blogs, write articles for online news sources and more. Aside from the content y'all create and distribute over the cyberspace, other people are talking virtually y'all, which ways that Google has a complete pic (about similar an autobiography) of your life. In the digital historic period, Google is your resume, your permanent tape and a periodical of your life. Your children and children's children volition be able to find out everything nigh you when they abound older. "Mom, await what I simply found out virtually Dad in Google." Your personal brand tin't hide from Google. In that location is ane major exception to this though.
Common names
If your name is common, such every bit Mike Smith, then information technology will be very hard to own your Google results. In that location are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top 10 results, that may exist doable, if you either become very famous or piece of work extremely hard at building content each and every twenty-four hours for your entire life. At the age of threescore you might find out that Google changed their algorithm and yous'll lose all that difficult work. The signal beingness is that you lot'll have to differentiate your name in order to rank high. I typically recommend you use your middle name or a nickname in this case. The worst case scenario is that y'all modify your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write manufactures about them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your blog posts about these celebrities will never end upwards on the top 20 results for their proper noun unless you are Perez Hilton. If your proper noun is the same equally a celebrities, y'all are in big trouble. Try searching for Christina Aquilera (21 meg results), Britney Spears (88 million), Lil Wayne (twoscore million) and other major celebrities. Personally, I don't have any friends with these names, but even with C-level celebrities, you don't stand a chance. If you lot are stuck with a celebrity name, I suggest that you build your brand around an area of your expertise or interest and connect it to your brand proper noun.
Unique names
While growing upwards, you might have been made fun of people of your unique name considering it was "different." Although you were ostracized and made fun of, correct now yous get to laugh at everyone else! With a distinct name, you are able to hands manipulate the results for your proper name on search engines. When you go to your high school reunion and see your friends, you'll get the last laugh because you can be visible and control perceptions, while they simply cannot. When you Google your name, whether y'all have results that reflect your brand, y'all'll run across how difficult it will be to rank high for it or not. Depending on the contest, it may take you a few days or a few months. Over time, if you work very hard, you'll own the meridian ten results for your name.
In my side by side post, I'll talk about what you can exercise to gain command over your Google results and allow your personal brand shine through.
Featured photograph credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/how-find-motivation-challenging-work-environments.html
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